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ASR and Crossroads, San Diego Convention Center

February 3, 2010

We are here at the San Diego Convention Center for the ASR conference.  There are over a hundred booths, where big and small companies are showing off their merchandise.  Retailers can see the samples of new products and meet brand representatives, while business seminars are held upstairs throughout the day (“merchandising,” “digital retailing”).  Across the street, the Crossroads event is an open air maze of booths with a carnival atmosphere and a giant skatepark.  Logan has been getting a first hand introduction to the complex links between retailers, wholesalers, factories, brands, and athletes, while collecting some cool giveaway items!  As usual, we’ve been very encouraged by the response to our 50skatekid story.  Who knows?  Maybe one of these companies will be Logan’s first industry sponsor…

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